Childcare marketing is all about connecting with parents and building trust. You must develop a strategy for reaching your local market of prospective customers and staying top of mind when they look for childcare services in your area. While child care isn’t traditionally a business that thinks about sales and discounts, you can use various promotional merch and other special offers to attract new clients.

Online marketing is an important element of any childcare marketing plan, since many prospective parents start their search for centers by visiting websites or asking friends and family about the centers they use. A website provides an opportunity to showcase the services you offer, including photos of your facility and information about the programs your center offers.

The Ultimate Guide to Building a Strong Brand Presence in the Childcare Industry

You can also post your business name and contact information on online directories, such as Google My Business. This is a free service that helps you increase your visibility to people searching for daycare in your area. You should also create a social media account and regularly share relevant content with your followers.

Another great option is to distribute flyers with your business information. You can make them yourself or have a printing company create small batches for you at a reasonable price. Place them at community centers, farmers’ markets, libraries, youth and recreational activities, and any other places that are frequented by families with young children in your city.

Providing social proof is a great way to show your community what sets your childcare business apart from the competition. Ask happy families to spread the word about your business by sharing their stories through social media and other marketing channels. You can also give them branded gear to wear or display at home, work and social events, such as shirts, hats, sweaters and mugs with your company’s logo.