Beauty in 2022
Sustainability claims have become mainstream, but consumers are also looking at beauty brands’ commitments to other issues like diversity and equity. Expect to see more sustainable packaging, refill schemes and DIY beauty kits. Also look out for more personalisation: over a third of UK facial skincare users are interested in using formulas that are created especially for them. Find Out More
Gen Z is breaking gender norms, and this is reflected in their beauty choices too. From makeup tutorials that celebrate creativity led by a diverse community on TikTok, to ‘bald positivity’ movements challenging male hair loss stigma spearheaded by millennials, masculine identity is evolving through beauty trends this year.
Beyond Skin Deep: Navigating Beauty Trends and Transformations in 2022
Middle-parted hair is back, and not just in a sleek pageboy or luscious waves. Whether worn as a choppy shag, a 70s-style blunt or a mullet, this face-framing style has been loved by celebrities and social media influencers alike, including Billie Eilish, Barbie Ferriera and Doja Cat.
The most-wanted perfume of 2022 was Maison Francis Kurkdjian Baccarat Rouge 540, which rose to TikTok fame as the ultimate ‘expensive-smelling’ fragrance. It’s a blend of jasmine, saffron and cedarwood fir resin that was so sought after it became Net-A-Porter’s top-selling beauty product in December.
Meanwhile, Shiseido’s ‘Ingredients’ range has seen huge growth this year as customers embrace clean beauty and want to know what they are buying. The transparent, ingredient-focused line features pure high concentration plant-based ingredients that are clearly printed front of pack with the percentage used.