Digital marketing for dentists is a complex task. A successful dental marketing strategy needs to be focused on attracting high-intent patients who are willing and able to pay for dental services. This type of marketing requires precise planning and execution.
When it comes to dentist online marketing, search engine optimization is a critical component. Without proper SEO, even the most attractive website will be invisible to anyone searching online for a local dentist. Effective dental SEO is a complex set of tactics that focus on identifying and optimizing for keywords that people in your community use when looking for a dentist.
Bing Ads
Digital advertising on platforms like Bing is an affordable way to put your practice front and center for potential patients. Using geographically targeted ads, Bing can show your dental website as the top result when someone in your area searches for a dentist.
Social Media
Building a strong following on your social media pages helps you stay in contact with existing patients between visits and reach out to prospective new patients. Make sure to post engaging content that is relevant to your audience and keep your content schedule consistent so your followers can come to expect to see your posts on their newsfeeds.
Use Facebook groups to create communities that focus on specific topics, such as teeth whitening or sleep dentistry. This allows you to connect with potential customers who share the same interests and concerns as your existing patient base. In addition, you can promote your group in your email and text marketing campaigns to attract even more qualified leads.
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